See your website through your users’ eyes

Most people never take the time to truly see their website through their users’ eyes. They focus instead on what they, themselves, think their website should include. The problem with that is the goal isn’t to improve the “self experience” of your website; it’s to improve the user experience. When trying to improve the user experience …

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How to Create Personas to Improve the User Experience of your Website

If you’re anything like most small business owners, you have the nagging sense you should improve the user experience of your website, but don’t know where to start or how to do it. In fact, just the thought of improving your website feels overwhelming. The good news is, improving the user experience (UX) of your …

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Are you worried that having a strong Call to Action on your website would be too pushy?

When I bring up the need for strong, visible “Calls to Action” on a website, my mission-driven clients often express resistance. They express concerns like: “I don’t want to pressure my visitors into doing something they aren’t ready for.” You say I need a strong ‘Call to Action’ on my website, but I don’t want …

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